How to Submit to Directory Listings and Improve Your Site SEO?

Yes, I would say directory submission still helps SEO, but only if it is done correctly. There are many people who leave directory listing to automated directory submission sites. These tricks are old now and are not efficient anymore.  Full advantage of directory submission services is only possible through proper procedures to take the advantage of their benefit for SEO.

Think of following when planning for directory submission for SEO:

  1.  Quality directories: You need to find quality directories first. Here quality means the reputation of the directory submission website. You have to check whether the website is indexed by major search engines like Google, Yahoo, and Bing. You can check the page ranking and reviews of that website. Some of the websites also offer paid directory submission services. Some of the paid directories are structured as per Google’s instructions for sitemap; give priority to these directories. Make sure to check the status of the website in google search.
  2. Niche Directories: Registering into niche directories could improve your site’s ranking. If you wish to buy a toy, you will visit a toy-shop, right? You will never visit a shoe shop to buy a toy. Once you have found the correct niche directory submission site, make sure you make the directory submission in the correct sub-category also.
  3. Use educated meta tags: Make sure that you pick your meta tags carefully before submitting your site to the directory listings. You could use Google Webmaster to tune your meta tags and narrow down your niche.
  4. Natural pace: Submitting your site to many directories in a short period of time seems a robot job from search engines point of view. Don’t make a bulk submission in few days and then nothing. In such case, the submission links would look like a spam. Instead, span your submissions over a period of few month. Always keep submitting to one or two directories every month on a regular basis.


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  • David

    “If you wish to buy a toy, you will visit a toy-shop, right? You will never visit a shoe shop to buy a toy.”

    I believe that this is one of the fundamental theories in any sort of industry when it comes to identifying the target market. Having an understanding of what we do is crucial for the process of reaching our goals in a seamless manner. For that of course, you need to have a sense of intelligence to recognize the true quality of the services you expect to use. This article very cleverly demonstrates how we can submit directory listings to improve overall SEO experience.

    Along with the quality of service, other important characteristics such as the use of meta tags and submitting directory listings at an acceptable frequency are of course vital to yield the maximum output.

    I’ve got a question for you which may be important for anyone who reads this. Is it a good practice to include few of the focus keywords of one’s website, in the directory submission description?

    • Hello, David and thanks for your comment. Yes absolutely. Any search engine optimization should be based on analytics, hence should have a good understanding of its top 5 keywords, competitors, customer search behavior and the trend of all that.

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