Why Kijiji is not a free local classifieds in Canada? Well, simply because it is not, and I’ll tell you why in this report.
Kijiji is the victim of its success
The visits to Kijiji pages are so high that every post that you place, and almost in any category will be gone back in the cue in matter of minutes. Visitors to Kijiji usually do not go beyond page 3 or 4, so your post gets buried under newly posted classifieds, hence out of reach of your audience.
There are people who post the very same classified every half an hour or so, why, because this is how they stay on the first page of Kijiji. The result of this abuse is that your classified goes on page 99 in less than an hour and you miss your customer.
Kijiji has become too commercial
Is Kijiji aware of all the inefficiency and poor user experience? Yes. Do they care, absolutely not, why? Because Canadian have to pay to get their classifieds highlighted, put of the first page, put of the premium section and all other techniques that Kijiji has invented to charge you for your free classified.
Get over it. Kijiji is not a free classified anymore, period.
But you run a small business and need more customers, how can you get more customers? You landed on LocoBiz.com so you have taken the first few steps in the right direction to improve your local citation. Your aim, and every small businesses’ aim should be a proper digital marketing strategy.
Start with local citation, and stay tuned for more on digital marketing on this blog.